BLITHE - CHERRY (MUSIC VIDEO)
Music video featuring a playfull pastel doll-house backdropm minimalist design inspired by the work of architect Ricardo Bofill, Cherry is Blithe's first release of 2022.
Concept sketch to render+storyboards to the completeion of set by the Shoot in just 10 days.
Role: Set Designer +
Art Director + Storyboard Artist
Prod. Company | Say Goodnight Films
Director - George Mills @ills_creative
Executive producer - Paul Johnson @pol.ocho
Producer - Dani Wall @daniswall
Set design - Andrew Cowie @cowieworks
Cast + Crew
Stylist -Nazanin shahnavaz @Nazaninshahnavaz
Hair - Shamara Roper @shamara_roper
Hair assistant - Chaniqwa Brown @chaniqwaabrown
Make up - Buster Knight @busterknight1st lighting assistant - Girmai Teklu @girmai_teklu
Head set builder - Peter Johnson
Set Builder - Pat Wilson
Jib operators - Onyeabo Ogboli & Sam AdigunEdit &
Grade - Ric F.B Jimenez
Production assistants - Avery Alexandria @averyslexandriaartLuka Dijan @luka.dijan
Set Design
Right: Mood board and colour scheme produced by the director for a minimalist geometric design with notes to the architecture of Ricardo Bofil.
Above: Initial sketch on first meeting with Director George Mills.
Top (right): Quickly built up 3d model on rhino6, rendered in V-ray.
Above (right): Photograph of built set.
Design Process
From first sketch to the built set in just 10 days, I managed to quickly provide detailed architectural drawings which held as close as possible to the 8x4 boards we had used to minimize waste.
Rhino6 software comes with the ability to change the lens and camera used to depict exactly might be in frame. With this, I was able to work alongside the Director to tailor the architectural model to capture the intended geometries with the choreography of the artist and dancers.
After refining the 3d Rhino model, I created a Storyboard of the Music video to acompany the shot list which was helpful to organise the chronology of shots and help as visual reference to maximize efficiency on the single day of shooting.
Architecture Drawings
Storyboard Artwork
BTS
